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In the exact same vein, they also want to discourage poor advertisers from marketing bad content material, so advertisers with low quality scores will generally only obtain a higher ad position if they spend a large cost-per-click bid. If they want to pay reduce a cost-per-click, they have to settle with stooping at the bottom of the ad rankings.
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Look at how nicely-established your web site is. If you have been an advertiser, would you spend to place inexpensive advertisements on a website that receives only one hundred hits a day or would you rather get much more high-priced placements from a internet site that gets 10,000 guests daily? If you have a powerful following, the ads that will be placed on your internet site have a much much better opportunity of receiving noticed by much more individuals, which is your advertiser’s purpose of placing an ad with you in the initial place. Strengthen your site and put effort in creating site visitors.
On the internet advertisers want to display advertisements as successfully â€” and as price efficiently as possible â€” and publishers want to sell their inventory (space) for the highest online marketing rates they can with out annoying their users and disturbing those customers experiences.